Cluetrain
As admonished to do so by Scoble (I do everything he tells me to do, of course), I’ve been reading The Cluetrain Manifesto: The End of Business as Usual
. It’s been fun. Part of me would love to read an equally acerbic and “vociferous” rebuttal, from clued-in marketers and lawyers, who don’t defend the “bad old ways” but rather explain how to take the Cluetrain’s radical message and moderate it in the face of a marketplace that isn’t quite as hip to the beat as Doc Searls et al. make it sound to be.
Weird synch, as I’m reading the book now as well…strange how it seems almost nostalgic just a few years after….