Cluetrain

As admonished to do so by Scoble (I do everything he tells me to do, of course), I’ve been reading The Cluetrain Manifesto: The End of Business as UsualThe Cluetrain Manifesto: The End of Business as Usual. It’s been fun. Part of me would love to read an equally acerbic and “vociferous” rebuttal, from clued-in marketers and lawyers, who don’t defend the “bad old ways” but rather explain how to take the Cluetrain’s radical message and moderate it in the face of a marketplace that isn’t quite as hip to the beat as Doc Searls et al. make it sound to be.

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