NYTs TimesSelect: couldn’t have said it better

I’d been ruminating on the TimesSelect move for a while (the NYT.com is making some of its more popular content available to paid subscribers). Brian Dear’s comments hit the nail on the head.

I empathize with the need for nyt.com to make a buck — still, this seems a doubtful strategy. It will likely work within their core constituency (who already subscribe and as such get free membership (for now?)), but will do little to grow their customer base. I suspect that future top columnists will opt to publish in outlets which will allow them to have millions of readers, not tens of thousands. After all, if I were an opinion-maker, I’d want to be heard, not just within a walled garden.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s